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AR/VR/XR, 3D
& APP DEVELOPMENT

MOBILE•PC•XR

Red Crown Interactive is a premium software development and digital product design studio in Israel, combining mobile and desktop app development with expertise in AR/VR/XR and interactive 3D.

VR, AR & MR DEVELOPMENT

Custom VR, AR and MR experiences for a wide range of virtual and augmented reality headsets. We combine 3D design with natural interactions through controllers or hand tracking to create immersive experiences and interactive products.

EXPLORE XR →

MOBILE APP DEVELOPMENT

Custom iOS and Android apps, drawing on the founder’s experience with products that served millions of users. We also build mobile AR experiences, either native with ARKit and ARCore or in Unity with AR Foundation.

EXPLORE MOBILE →

DESKTOP SOFTWARE

Custom applications for PCs and workstations: interactive systems, simulations and 3D tools. We bring user interfaces, data and complex calculations together in one clear, easy-to-use product.

EXPLORE PC →

WEB & WEB APP DEVELOPMENT

Websites and web apps that run directly in the browser, with nothing to install. Responsive interfaces for desktop and mobile, with room for 3D and interactive content.

EXPLORE WEB →

3D MODELING & UI/UX DESIGN

Custom 3D models and animation, alongside user experience and interface design (UI/UX). We plan the visual language and the interactions together, to create a product that looks great and is easy to use.

EXPLORE DESIGN →

SELECTED WORK

Founder-led projects, from concept to deployment.

Enzyme Lab in ARHand trackingPhysics-based interaction with virtual objects on a real table, no controllers.
Fugacity VR ExperimentGuided VRA whole class runs a virtual laboratory, live at the Technion.
Molecular Research ToolReal-time MLEdit a molecule and a Python server returns the result instantly, in 3D.
Technion VR ClassroomHardware12 Meta Quest headsets with tablets, guided end to end.
CASE STUDY

Enzymatic Lab Educational Model

Augmented Reality | Hand Tracking | Virtual Instructor
Hand TrackingVirtual Instructor3D
Controller-free hand interaction
Enzymatic lab AR project
A 3D model we built in-house for our Meta Quest 3 lab · drag to rotate · zoom in to see inside

The challenge. In the biochemistry lab, students run a batch enzyme reactor experiment but never see the molecular world driving it. The enzyme stays invisible, chirality is taught from flat diagrams, and the polarimeter reading changes without a clear reason why. It all stays abstract.

The solution. We built an augmented reality learning module for Meta Quest 3 that places the molecular world right on the student's real desk, with no controllers and no prior experience needed. Robi, a friendly bilingual robot instructor, guides students as they compare molecules by hand, rotate the enzyme, watch the reaction unfold step by step, and even fire polarized light at molecules to see how structure shapes the result. Students stay seated at their own desk and see the real room around them the whole time, which keeps motion sickness to a minimum.

The result. What was invisible at the bench becomes tangible. Students move inside structures they could never see, handle them with their own hands, and build every concept by doing and deciding rather than by reading a flat diagram. Built and in use at the Wolfson Faculty of Chemical Engineering, Technion.

Developed at Dana Research Group

END-TO-END PRODUCT DESIGN

CONCEPT & UI/UX DESIGN

Concept, visual storytelling and spatial interfaces designed around how people see, move and interact.

DEVELOPMENT

End-to-end development, stable and modular, easy to extend later without rebuilding from scratch.

3D ART & ANIMATION

In-house 3D models, animations and effects, integrated into immersive experiences and working products.

OPTIMIZATION

Baked lighting, reduced draw calls and gesture tuning for responsive AR/VR experiences on the target hardware.

SUPPORT & MAINTENANCE

Ongoing support and live updates to keep your application evolving.

TECHNOLOGIES

3D development
Unity C# C++ Unreal Engine
Software development
React Flutter Python
Platforms
Meta Quest iOS Android WebGL
Design & 3D
Blender Autodesk Maya Photoshop Figma

ABOUT

Julia Pavlov Founder & Lead Engineer MBA, Tel Aviv University · B.Sc Software Engineering, Technion LinkedIn

A decade of shipping real-time 3D

Red Crown Interactive is a development studio led by Julia Pavlov, a software engineer specializing in real-time 3D, with more than a decade of experience across XR, medical technology, gaming, and defense. Depending on each project's needs, the studio assembles and manages development, 3D, and design teams, so every project is built as a complete whole, from code to visuals.

We build systems where precision, stability, and performance matter as much as the experience.

Founder's experience
Technion Philips Playtika Israeli Navy Tel Aviv University

FAQ

How much does it cost to build a VR or mixed reality app?

The cost depends on scope, platform, and content complexity. We start with a short call to understand what you need, then give a clear, transparent estimate before we begin, with no surprises.

How long does it take to build an app like this?

It depends on scope. A focused module can launch within weeks, while a larger system takes longer. We set goals and milestones up front, so you always have a clear picture of the pace.

Which platforms do you develop for?

We develop for Meta Quest 3, iOS and Android, desktop, and WebGL, mainly in Unity. We choose the platform that fits your audience and goals together.

Do you work with universities and research institutes?

Yes. A significant part of our work is for academic and research institutions, including the Technion. We are at home with scientific and engineering content, safety requirements, and multi-user classrooms.

Who actually builds the project?

The project is led and built by the founder, a senior engineer and designer, end to end, so you talk directly with the person who both plans and builds, with no middlemen. For larger projects, a carefully selected, high-standard professional team can be brought in, working under her lead and supervision, so quality is maintained throughout.

Can we start small or with just an initial idea?

Absolutely. Even an initial idea is a great start. You can begin small, with a pilot or a prototype, and grow from there with confidence.

GOT A COMPLEX IDEA?
LET'S MAKE IT REAL.

Tell us what you want to build, even if it's still a rough idea. You'll talk directly with the person who also builds it, and we usually get back to you within one business day.